Sebrae × Startup Genome2026
Avaliação do Ecossistema de Startups de São Paulo
Joint diagnostic by Sebrae and Startup Genome (March 2026) benchmarking São Paulo against global peers (Singapore, Seoul, Sydney, Mumbai, Amsterdam, London) across funding, talent, community, internationalization, and exits.
- Ecosystem value estimated at US$51 billion, considering exits and startup valuations.
- São Paulo ranks #37 in the Top 40 global ecosystems and #1 in Latin America.
- Approximately 2,000–2,300 active startups within a 100km radius of São Paulo.
- Startups captured roughly US$16–17 billion in venture capital between 2021 and 2024, with 24 exits above US$100M.
- More than 50% of startups use AI in their products or operations; around 23% are AI-native.
- Only 11% of São Paulo startups target global markets (vs. 28% peer average); only 2% offer stock options to all employees (vs. ~20% peers).
Startup Genome2026
Global Startup Ecosystem Report 2026
The 2026 edition of Startup Genome's global benchmarking study (June 2026), covering Top 40 global ecosystems, Emerging 100, and regional profiles.
- São Paulo is one of only two Latin American ecosystems profiled (with Mexico City) and remains the region's leading startup ecosystem.
- São Paulo is ranked in the Top 40 global startup ecosystems.
Sebrae Startups2025
Sebrae Startups — Observatório
Sebrae's national data aggregator on Brazilian startups, integrating information across the innovation ecosystem, cross-referencing startup profiles with socioeconomic data by state and region, and publishing periodic market studies.
- Centralizes and integrates the activities of the Sebrae Startup Hub at a national level.
- Cross-references startup profile data with state- and region-level socioeconomic indicators.
- Publishes periodic studies on the Brazilian startup market.
Sebrae Startups2025
Sebrae Startups — Programas
National catalogue of open Sebrae acceleration, mentoring, and connection programs for startups across every Brazilian state, including São Paulo.
- Aggregates every active Sebrae program supporting startups nationally.
- Lists São Paulo-specific programs run by Sebrae-SP alongside programs from other state units.
- Connects founders to mentors, investors, and corporate partners across the entrepreneurial journey.
Startup Genome2025
Global Startup Ecosystem Report 2025
The 2025 edition of the global benchmarking study, including an updated São Paulo profile.
- São Paulo remains the leading startup ecosystem in Latin America.
- Fintech, enterprise software, and agtech continue to lead sub-sector performance.
Distrito2025
Inside Ventures 2025 — Brazilian Venture Capital Landscape
Distrito's annual review of Brazilian venture capital activity, funding stages, and hubs.
- São Paulo continues to concentrate the majority of tracked Brazilian venture rounds.
- Fintech remains the largest funded vertical in Brazil.
Abstartups2025
Mapeamento de Comunidades Startup 2025
Abstartups' annual mapping of Brazilian startup communities, hubs, and founder demographics.
- São Paulo hosts the largest concentration of active startup communities in the country.
LAVCA2025
LAVCA Industry Data & Analysis 2025
Association for Private Capital Investment in Latin America — annual data on venture and growth capital in the region.
- Brazil captures the largest share of Latin American venture funding, led by São Paulo-based companies.
KPMG2025
Venture Pulse Q4 2025 — Latin America
Quarterly report on global venture capital, with dedicated Latin America coverage.
- São Paulo is the primary destination for LatAm venture capital deployment in 2025.