Why São Paulo

The essentials, with sources.

A minimal set of verified figures that describe the scale and shape of São Paulo's startup ecosystem. Every number links to its original publisher.

US$55B
Ecosystem value (H2 2023–2025)
#37
Global startup ecosystem — #1 in Latin America
~2,300
Active startups (100 km radius)
Sebrae × Startup Genome · 2026
USP #1
Top university in Latin America

Universidade de São Paulo leads Latin America; Unicamp and Unesp also rank in the global top tier.

~44.4M
Inhabitants — São Paulo State

About one in five Brazilians lives in São Paulo State.

IBGE · 2022

Figures are drawn from public reports and updated as new editions are published. If you cannot verify a number here against its cited source, treat it as an error and let us know.